• Top 10 Tips for M-Commerce Conversion Rate Optimization

    Story posted August 8, 2014 by

    Mcommerce conversion optimization

    Conversion rate optimization is essentially making changes to a website to increase the rate at which a specific event takes place during a visitor session in relation to the total number of visits to the website. From an mcommerce perspective, this simply translates to the number of number of visitors... READ MORE

  • Infographic: How to reduce the risk of mobile banking theft

    Story posted July 16, 2014 by

    Mobile banking fraud

    Consumers are increasingly turning to mobile devices to handle their banking needs, but mobile security concerns remain an ever-present challenge for banks and consumers alike with nearly 12 million Americans having experienced some form of mobile banking fraud.   Here are ten simple guidelines (brought to you by DepositAccounts.com) that you can practice to drastically reduce... READ MORE

  • Amazon Fire Phone Set to Boost M-Commerce?

    Story posted June 25, 2014 by

    Amazon Fire Phone

    Amazon’s Fire Phone, a smartphone device built around 3D navigation, may be a major innovation in the expanding world of m-commerce. The new phone comes with a useful feature called Firefly that allows users to walk into a store and take a photograph of a product they want to purchase... READ MORE

Top 10 Tips for M-Commerce Conversion Rate Optimization

Mcommerce conversion optimization

Conversion rate optimization is essentially making changes to a website to increase the rate at which a specific event takes place during a visitor session in relation to the total number of visits to the website. From an mcommerce perspective, this simply translates to the number of number of visitors completing transactions through mobile devices. But can this be done to increase mobile shopping conversion? If so, what exactly can be done? This article gives you tips and pointers to ensure that people have the confidence to buy using a mobile device, increasing profit margins and embracing a quickly blossoming… READ MORE

Infographic: How to reduce the risk of mobile banking theft

Mobile banking fraud

Consumers are increasingly turning to mobile devices to handle their banking needs, but mobile security concerns remain an ever-present challenge for banks and consumers alike with nearly 12 million Americans having experienced some form of mobile banking fraud.   Here are ten simple guidelines (brought to you by DepositAccounts.com) that you can practice to drastically reduce the threat of mobile banking fraud:

Amazon Fire Phone Set to Boost M-Commerce?

Amazon Fire Phone

Amazon’s Fire Phone, a smartphone device built around 3D navigation, may be a major innovation in the expanding world of m-commerce. The new phone comes with a useful feature called Firefly that allows users to walk into a store and take a photograph of a product they want to purchase online, which brings up the item/product on Amazon’s website once the product in the image is recognised. The user can then subsequently then purchase the item using their Fire Phone, cheekily even while in a rival retailer’s store. The potential boost to Amazon’s m-commerce via Firefly is potentially enormous, as… READ MORE

Is mobile fraud a real problem?

Mobile fraud

The rapid growth of mobile as a first channel for commerce offers challenges and opportunities for accepting payments. The potential for fraud on mobile is high, so what can you do to manage risk? As we increasingly utilise mobile for so much of our everyday activities, consumers and merchants alike need to be aware of what has changed and what that means for the potential of fraud. Consumers clearly want to buy on mobile but they need assurances that their money is protected. Merchants have to constantly adapt with both technology and legislation to keep ahead of the fraudsters and… READ MORE

The Mobile Marketing Takeover

mobile marketing and mcommerce

Mobile marketing has been growing in popularity over recent years and is projected to overtake desktop marketing and commerce by the end of 2014. This means, for every digital marketeer, mobile marketing should be at the top of their priority list in order to stay in touch with fast moving trends. So, here is a great infographic highlighting the mobile marketing takeover; Created by Surge Digital  

SimiCart – lightweight m-commerce solution or serious contender?

shutterstock_165303908

A mobile commerce solution called SimiCart (powered by the SimiCommerce team) will shortly be made officially available to the mass marketplace. SimiCart is the complete mobile solution which helps to build a native mobile store app for an e-store. This essentially turns an e-commerce store into an m-commerce app. The SimiCommerce team has put huge efforts in researching and developing this useful m-commerce technology, which allows adding more features to the mobile store app by installing plug-ins without the customization process. Why is this so good? Well, it is simple for e-retailers to add more features to their e-store (simply… READ MORE

What are Mobile Wallets?

Mobile Wallets - A mobile and a wallet

The days of carrying cash may soon be a quaint retro thing of the past. How? Why? Well, this is due to the increasing popularity of purchasing items using mobile phones in the US; not only by purchasing things online via Amazon.com etc, but by swiping phones across a barcode to purchase items while people are out and about in the ‘real world’. We are sure that you are aware of mobile wallets (if you have an interest in mcommerce), but if not, these are basically convenient web applications that allows shoppers to easily purchase an item simply by using… READ MORE

Mobile Commerce To Sharply Increase by 2018

Mobile Shopping

According to leading research company Juniper Research, mobile devices, which include tablets, are going to push retail purchases up to $707bn by 2018, which relates to £413bn! To give an idea in percentage terms that is an astonishing 30% of retail spending online. This is a huge jump as last year this figure was much smaller, half in fact, 15% of ecommerce spend was accounted for by mcommerce – $182bn. Major retailers are now focusing their strategies for the mobile user and this is what Juniper believe is going to be driving the huge surge in retail purchases over mobile… READ MORE

Stay Safe Online Christmas Shopping On Mobile Devices

Stay safe online this Christmas

Christmas shopping. One of the most frustrating activities known to man? Yes. But thankfully technology has made this time of year less stressful, allowing people to avoid the hustle and bustle of the Christmas crowds via online shopping. Shopping via a wireless device (and tablets) are often heralded as the future of ecommerce, with colossal growth predicted for the next few years. Therefore multinational business have been predictably embracing app development and responsive web design this year to ensure that they are not left behind in the m-commerce race this Christmas. However, m-commerce Xmas shopping may be ruined by one of the… READ MORE

John Lewis – Tipping Point This Christmas

shutterstock_57314782

Christmas day this year is said to be the tipping point for mCommerce say retail store John Lewis. Last year the company saw half of its traffic to its website on Christmas day come through mobile and smart devices, at 9pm on chrismas day this traffic made its peak. This year John Lewis expect this mobile device traffic surge to overtake the desktop visits by 5pm 4 hours earlier than last year. Online director Mark Lewis stated “Mobile is set to be the shining star of Christmas 2013. Shopping is becoming much more of a social experience with people browsing,… READ MORE