Christmas day this year is said to be the tipping point for mCommerce say retail store John Lewis. Last year the company saw half of its traffic to its website on Christmas day come through mobile and smart devices, at 9pm on chrismas day this traffic made its peak. This year John Lewis expect this mobile device traffic surge to overtake the desktop visits by 5pm 4 hours earlier than last year. Online director Mark Lewis stated “Mobile is set to be the shining star of Christmas 2013. Shopping is becoming much more of a social experience with people browsing,… READ MORE
Mobile commerce show rooming has been said to be not as much of a threat as originally thought according to a recent survey on mobile marketing. A mere 11% of retailers said that they believe show rooming is a behaviour that they believe may be harmful to their revenues. The survey which was conducted by Econsultancy and BuyDesire showed that mobile marketing budgets would be possibly increasing over the next 12 month period which shows that the channel as a whole has an increasing adoption level. According to the recent survey 7/10 companies said that they would be increasing their… READ MORE
“Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases,” writes Laurie Sullivan at mediapost.com, a view backed by stats informing us that “online shoppers are three times more likely to make a purchase on a tablet compared with a smartphone” and that “Tablets drive about 20% more average spending than smartphones.” What this actually suggests is that increasingly tablet usage is not very “mobile” at all. A recent report from Flurry reveals that the analogy between tablets and PCs is apt, with most tablet purchases… READ MORE
Security on mobile devices has been one of the greatest fears for people adopting into the mCommerce market. It has also been possibly the single and foremost factor that has held mCommerce back the most from growing to its full potential. So is all of this about to change with the introduction of biometrics into he latest smartphones and devices? With many smartphone users failing to protect their devices with passcode protection, it seems that facial, voice and even fingerprint scanning recognition systems could be the way forward into making mobile devices and the whole world of mCommerce a much… READ MORE
Although mCommerce activity seems to be on the rise at levels which are pretty much record breaking, it appears that people are still abandoning their carts at an equally high rate, this is clearly an area which needs some attention… Thanks to a report by ‘Jumio’ we can say that the figures for abandonment rate are sitting at around 66%, so where does the problem lie? The most common reason that people are leaving their online baskets according to Jumio is that they don’t feel safe enough shopping on a mobile device and entering their personal banking details over these… READ MORE
Mobile apps have been increasingly becoming a part of everyday life ever since the launch of the first iPhone in 2007. Over the years, thousands of different apps have been created, ranging from the useful and informative to the fun and the pointless. These apps often have a shelf life, and this week web giants Google announced that the time has come for one of their apps to shut down.
Leading beauty manufacturer, L’Oreal Paris, has became the first company to sign up to a new partnership that aims to improve the mCommerce capabilities in the beauty industry. The partnership is between Pretty In My Pocket (or PRIMP as they are aptly known) and Sparkfly Inc. These two platforms both have unique offerings for companies such as L’Oreal who perhaps want to enhance their mobile presence.
A new study by IMRG Capgemini eRetail Sales Index has revealed that mCommerce sales are continuing to rise at an extremely quick rate. Based on the data collected at this time last year, sales have been found to be up by 136%. This rate of increase year-on-year is incredibly impressive, and reveals a definite shift in consumers’ shopping habits.
It has been predicted that transactions made on mobile phones and tablet devices will exceed $3.2 trillion in the next five years, which is a significant increase from the $1.5 trillion made this year. These figures are taken from a report from Juniper Research, which is a company dedicated to researching into the mobile telecoms sector.