• Mobile Commerce To Sharply Increase by 2018

    Story posted January 14, 2014 by

    Mobile Shopping

    According to leading research company Juniper Research, mobile devices, which include tablets, are going to push retail purchases up to $707bn by 2018, which relates to £413bn! To give an idea in percentage terms that is an astonishing 30% of retail spending online. This is a huge jump as last... READ MORE

  • Stay Safe Online Christmas Shopping On Mobile Devices

    Story posted December 11, 2013 by

    Stay safe online this Christmas

    Christmas shopping. One of the most frustrating activities known to man? Yes! But thankfully technology has made this time of year less stressful, allowing people to avoid the hustle and bustle of the Christmas crowds via online shopping. Hurrah! Of course, shopping is becoming yet even more convenient. Shopping via... READ MORE

  • John Lewis – Tipping Point This Christmas

    Story posted November 1, 2013 by

    shutterstock_57314782

    Christmas day this year is said to be the tipping point for mCommerce say retail store John Lewis. Last year the company saw half of its traffic to its website on Christmas day come through mobile and smart devices, at 9pm on chrismas day this traffic made its peak. This... READ MORE

The Mobile Marketing Takeover

Mobile marketing has been growing in popularity over recent years and is projected to overtake desktop marketing and commerce by the end of 2014. This means, for every digital marketeer, mobile marketing should be at the top of their priority list in order to stay in touch with fast moving trends. So, here is a great infographic highlighting the mobile marketing takeover; Created by Surge Digital  

SimiCart – lightweight m-commerce solution or serious contender?

A mobile commerce solution called SimiCart (powered by the SimiCommerce team) will shortly be made officially available to the mass marketplace. SimiCart is the complete mobile solution which helps to build a native mobile store app for an e-store. This essentially turns an e-commerce store into an m-commerce app. The SimiCommerce team has put huge efforts in researching and developing this useful m-commerce technology, which allows adding more features to the mobile store app by installing plug-ins without the customization process. Why is this so good? Well, it is simple for e-retailers to add more features to their e-store (simply… READ MORE

What are Mobile Wallets?

Mobile Wallets - A mobile and a wallet

The days of carrying cash may soon be a quaint retro thing of the past. How? Why? Well, this is due to the increasing popularity of purchasing items using mobile phones in the US; not only by purchasing things online via Amazon.com etc, but by swiping phones across a barcode to purchase items while people are out and about in the ‘real world’. We are sure that you are aware of mobile wallets (if you have an interest in mcommerce), but if not, these are basically convenient web applications that allows shoppers to easily purchase an item simply by using… READ MORE

Mobile Commerce To Sharply Increase by 2018

Mobile Shopping

According to leading research company Juniper Research, mobile devices, which include tablets, are going to push retail purchases up to $707bn by 2018, which relates to £413bn! To give an idea in percentage terms that is an astonishing 30% of retail spending online. This is a huge jump as last year this figure was much smaller, half in fact, 15% of ecommerce spend was accounted for by mcommerce – $182bn. Major retailers are now focusing their strategies for the mobile user and this is what Juniper believe is going to be driving the huge surge in retail purchases over mobile… READ MORE

Stay Safe Online Christmas Shopping On Mobile Devices

Stay safe online this Christmas

Christmas shopping. One of the most frustrating activities known to man? Yes! But thankfully technology has made this time of year less stressful, allowing people to avoid the hustle and bustle of the Christmas crowds via online shopping. Hurrah! Of course, shopping is becoming yet even more convenient. Shopping via a wireless device is now officially the future of ecommerce, with colossal growth predicted for the next few years. Fact. Therefore multinational business are somewhat predictably now creating easy-to-use e-commerce web apps for mobile devices to allow consumers to splash the cash via that small device in the palm of… READ MORE

John Lewis – Tipping Point This Christmas

shutterstock_57314782

Christmas day this year is said to be the tipping point for mCommerce say retail store John Lewis. Last year the company saw half of its traffic to its website on Christmas day come through mobile and smart devices, at 9pm on chrismas day this traffic made its peak. This year John Lewis expect this mobile device traffic surge to overtake the desktop visits by 5pm 4 hours earlier than last year. Online director Mark Lewis stated “Mobile is set to be the shining star of Christmas 2013. Shopping is becoming much more of a social experience with people browsing,… READ MORE

Greater Investment for Mobile Marketing In The Next 12 Months

Mobile Shopping

Mobile commerce show rooming has been said to be not as much of a threat as originally thought according to a recent survey on mobile marketing. A mere 11% of retailers said that they believe show rooming is a behaviour that they believe may be harmful to their revenues. The survey which was conducted by Econsultancy and BuyDesire showed that mobile marketing budgets would be possibly increasing over the next 12 month period which shows that the channel as a whole has an increasing adoption level. According to the recent survey 7/10 companies said that they would be increasing their… READ MORE

Guest Post from Holly Brinkworth at Judo Pay: Right Here, Right Now – Capturing the Mobile Customer

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“Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases,” writes Laurie Sullivan at mediapost.com, a view backed by stats informing us that “online shoppers are three times more likely to make a purchase on a tablet compared with a smartphone” and that “Tablets drive about 20% more average spending than smartphones.” What this actually suggests is that increasingly tablet usage is not very “mobile” at all. A recent report from Flurry reveals that the analogy between tablets and PCs is apt, with most tablet purchases… READ MORE

Boost in mCommerce Sales to Come From Biometrics?

fingerprint

Security on mobile devices has been one of the greatest fears for people adopting into the mCommerce market. It has also been possibly the single and foremost factor that has held mCommerce back the most from growing to its full potential. So is all of this about to change with the introduction of biometrics into he latest smartphones and devices? With many smartphone users failing to protect their devices with passcode protection, it seems that facial, voice and even fingerprint scanning recognition systems could be the way forward into making mobile devices and the whole world of mCommerce a much… READ MORE

Reducing Abandonment Rate for mCommerce Merchants

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Although mCommerce activity seems to be on the rise at levels which are pretty much record breaking, it appears that people are still abandoning their carts at an equally high rate, this is clearly an area which needs some attention… Thanks to a report by ‘Jumio’ we can say that the figures for abandonment rate are sitting at around 66%, so where does the problem lie? The most common reason that people are leaving their online baskets according to Jumio is that they don’t feel safe enough shopping on a mobile device and entering their personal banking details over these… READ MORE